PPC is a buzz term that gets thrown around a lot in marketing, but most people don’t actually know what it is. It’s really simple: PPC means “Pay-Per-Click”. It’s a type of advertising done on search engines such as Google and Bing. Essentially, you pay a certain amount of money each time your ad is clicked on and the goal is to have that ad displayed in the most relevant places online, targeting your specific market. When done properly, PPC can be extremely profitable and is known to generate a large ROI.